According to the 2017 Home Buyer and Seller Generational Trend report by the National Association of Realtors, millennials are now the largest group of potential homebuyers on the market–and they’re looking to purchase smart homes. A recent survey conducted by Coldwell Banker revealed that 72 percent of millennials are willing to pay $1,500 or more, and that 44 percent are willing to pay $3,000 or more to make their home smart.
There are common laments from the listing agents, managers and developers of homes in new communities, high-rises, and/or resorts. “Vacant homes are a challenge to sell. Units filled with worn or dated furnishings are a turn-off, too!” If the rooms in your online listing are calling out for new paint, furnishings or décor, chances are buyers will ignore it. Let’s face it, you can’t sell or rent a home unless buyers and renters see it, but they won’t come see it unless they see beautiful photographs that showcase the property’s true potential.
You’ve started engaging your audience regularly with thoughtful social media content and blog posts, but there’s still one key area of branding that you’re going to want to master: online video content.
Like most other industries and businesses, real estate landscape too is being significantly affected by the technological advancements that we are making. We are on the brink of many interesting tech trends that are both exciting and course-altering.
Today, most luxury residencies offer the same amenities -- skyline views, a doorman, a pool, gym and high ceilings. But where most properties miss the mark is seamlessly connecting residents to their communities. When residents pay a premium price, they expect a premium experience. With most high-rises offering similar amenities, a branded mobile app can be a compelling differentiator for prospective and current residents.
Spend two minutes walking down a bustling street and you’ll be bombarded with evidence about the important role social media plays in real estate today. People of all ages are hooked to their phones—reading the news, sending text messages, looking up information, and of course, interacting on social media. Whether monitoring health or gossiping with a friend, digital technology has emerged as a mediator between us and the world. Real estate is no exception, and yet many agents who thrive when engaging prospects and clients in the “real world” flounder when it comes to online engagement.
Co-working spaces are the offices of the future. Co-living spaces may be soon to follow.
Over the course of a few years, co-working spaces quickly caught on and popped up in cities across the country. Instead of sitting alone at a coffee shop working on a startup or freelance work, people could rent an actual desk in an office environment and socialize with people in similar positions. Now with the emergence of co-living spaces, residents can rent a one-bedroom unit, or a bedroom in a multi-bedroom unit, that offers shared amenities, a community-vibe, and entertaining social events.
It’s been around for a few years. In my opinion, it’s the most significant marketing strategy for brands that I have seen throughout my 30 year career in the PR and media space. It’s a big idea. Perhaps an evolution of “native advertising” but in a much more engaging, ongoing and sustainable manner.
Disclaimer: I too am running a start up focused on the real estate industry and fighting the good fight every single day! I don’t have any magic formula and I am certainly not counting the gazillions of dollars I have made selling my site to Facebook/Google.
It’s difficult to place a monetary value on the financial loss due to having unhappy residents. We all know that creating a community that you are excited to be a part of will make it a lot easier to pick up that piece of paper and put it in the trash, because you take pride in where you live. The value of a good, loyal tenant that does not want to move, and cares about the property has been well documented, but hard to define monetarily. It is always good business to find and keep a good tenant.
Like many others, in the early years of my career in property management I started off in leasing. Generating leads for the apartments was the biggest challenge, I would start off every week by dropping off fliers around all the retail in the area advertising the specials we were running that week, I would then place for rent ads in the local rental magazines and call the leads from the previous week.
In 2013 there were 13 million single family rentals in the U.S. now there are over 15.3 million and only 200,000 of them are owned by institutional investors. That means most single family rentals are controlled by folks just like my parents who need an easy solution to take care of their rentals. And TenantCloud was built to help them.
Quality website design is a major element in your consumer-facing marketing plan. What are the key elements of good real estate website design and what should be included? Here's what you need to know!