Residential Real Estate - Guest Posts

A Beginner’s Guide to Fix and Flip Ventures

A Beginner’s Guide to Fix and Flip Ventures

House flipping is all the rage. Television networks are flooded with shows that flaunt home renovation, real estate, and the exciting world of flipping homes on a dime. It seems so simple-- buy a rundown residence, knock down a few walls, break out a hammer and nails, and voila!

How Smart Homes Are Disrupting the Real Estate Industry

How Smart Homes Are Disrupting the Real Estate Industry

According to the 2017 Home Buyer and Seller Generational Trend report by the National Association of Realtors, millennials are now the largest group of potential homebuyers on the market–and they’re looking to purchase smart homes. A recent survey conducted by Coldwell Banker revealed that 72 percent of millennials are willing to pay $1,500 or more, and that 44 percent are willing to pay $3,000 or more to make their home smart.

Virtual Staging: A Solution for Many Listing Dilemmas

Virtual Staging: A Solution for Many Listing Dilemmas

There are common laments from the listing agents, managers and developers of homes in new communities, high-rises, and/or resorts. “Vacant homes are a challenge to sell. Units filled with worn or dated furnishings are a turn-off, too!” If the rooms in your online listing are calling out for new paint, furnishings or décor, chances are buyers will ignore it. Let’s face it, you can’t sell or rent a home unless buyers and renters see it, but they won’t come see it unless they see beautiful photographs that showcase the property’s true potential. 

Reel Good: 6 Real Estate Video Tips

Reel Good: 6 Real Estate Video Tips

You’ve started engaging your audience regularly with thoughtful social media content and blog posts, but there’s still one key area of branding that you’re going to want to master: online video content.

Technology trends real estate companies should be aware of

Technology trends real estate companies should be aware of

Like most other industries and businesses, real estate landscape too is being significantly affected by the technological advancements that we are making. We are on the brink of many interesting tech trends that are both exciting and course-altering.

How Chatbots will Improve the Real Estate Industry

How Chatbots will Improve the Real Estate Industry

One major factor of running a successful real estate business is instant and accurate delivery of information. In our hyper-contacted global market, consumers no longer want to wait 24 hours or even a few hours for answers. They know they can either search for them online or head over to your competition. Today's real estate market is customer-driven and marked by low customer loyalty.

Luxury Living: Redefined

Luxury Living: Redefined

Today, most luxury residencies offer the same amenities -- skyline views, a doorman, a pool, gym and high ceilings. But where most properties miss the mark is seamlessly connecting residents to their communities. When residents pay a premium price, they expect a premium experience. With most high-rises offering similar amenities, a branded mobile app can be a compelling differentiator for prospective and current residents.

Why Real Estate Agents Need Social Media To Connect With Clients

Why Real Estate Agents Need Social Media To Connect With Clients

Spend two minutes walking down a bustling street and you’ll be bombarded with evidence about the important role social media plays in real estate today. People of all ages are hooked to their phones—reading the news, sending text messages, looking up information, and of course, interacting on social media. Whether monitoring health or gossiping with a friend, digital technology has emerged as a mediator between us and the world. Real estate is no exception, and yet many agents who thrive when engaging prospects and clients in the “real world” flounder when it comes to online engagement.   

Co-living Spaces: A Solution for Tech Housing?

Co-living Spaces: A Solution for Tech Housing?

Co-working spaces are the offices of the future. Co-living spaces may be soon to follow.

Over the course of a few years, co-working spaces quickly caught on and popped up in cities across the country. Instead of sitting alone at a coffee shop working on a startup or freelance work, people could rent an actual desk in an office environment and socialize with people in similar positions. Now with the emergence of co-living spaces, residents can rent a one-bedroom unit, or a bedroom in a multi-bedroom unit, that offers shared amenities, a community-vibe, and entertaining social events.

Real Estate Tech Companies Get Content Marketing Better Than Anyone!

Real Estate Tech Companies Get Content Marketing Better Than Anyone!

It’s been around for a few years. In my opinion, it’s the most significant marketing strategy for brands that I have seen throughout my 30 year career in the PR and media space. It’s a big idea. Perhaps an evolution of “native advertising” but in a much more engaging, ongoing and sustainable manner.

How to market your new tech start up to the real estate industry

How to market your new tech start up to the real estate industry

Disclaimer: I too am running a start up focused on the real estate industry and fighting the good fight every single day! I don’t have any magic formula and I am certainly not counting the gazillions of dollars I have made selling my site to Facebook/Google.

What is the true cost of an eviction? Protecting your investment by enhancing your community

What is the true cost of an eviction? Protecting your investment by enhancing your community

It’s difficult to place a monetary value on the financial loss due to having unhappy residents. We all know that creating a community that you are excited to be a part of will make it a lot easier to pick up that piece of paper and put it in the trash, because you take pride in where you live.  The value of a good, loyal tenant that does not want to move, and cares about the property has been well documented, but hard to define monetarily.  It is always good business to find and keep a good tenant.

Growing Into Tech

Growing Into Tech

Like many others, in the early years of my career in property management I started off in leasing.  Generating leads for the apartments was the biggest challenge,  I would start off every week by dropping off fliers around all the retail in the area advertising the specials we were running that week, I would then place for rent ads in the local rental magazines and call the leads from the previous week. 

How Real Estate Tech Can Help You Avoid IRS?

How Real Estate Tech Can Help You Avoid IRS?

In 2013 there were 13 million single family rentals in the U.S. now there are over 15.3 million and only 200,000 of them are owned by institutional investors. That means most single family rentals are controlled by folks just like my parents who need an easy solution to take care of their rentals. And TenantCloud was built to help them.

 

What is Good Real Estate Website Design and How Do You Know When You See It?

What is Good Real Estate Website Design and How Do You Know When You See It?

Quality website design is a major element in your consumer-facing marketing plan. What are the key elements of good real estate website design and what should be included? Here's what you need to know! 

Real Estate Tech Bubble?

Real Estate Tech  Bubble?

If you’ve invested in real estate tech, run a site or just follow the sector, I’m sure this Wall Street Journal article caught your attention this week.