Regardless of the property, successful real estate professionals realize they need to make the most of their marketing budget. Half of marketing professionals across the globe named video as the content with the highest return-on-investment. Of course, if you're going to go through the effort of creating a video, it needs to be stunning to stand out in the crowded video landscape.
House flipping is all the rage. Television networks are flooded with shows that flaunt home renovation, real estate, and the exciting world of flipping homes on a dime. It seems so simple-- buy a rundown residence, knock down a few walls, break out a hammer and nails, and voila!
We all know a guy (or gal) that always has to have the newest gadgets on the market regardless of its practicality. What happens when that new tech pulls a Samsung Galaxy Note and doesn't work the way it's supposed to? Adopting technology for technology’s sake is not a smart strategy. With the right process, a tech adoption and rollout can be a big boom to a company's bottom line. The key is in selecting the right tools for your business and marrying it with a solid process that gives everyone on board and running with the new tech.
The most powerful tool in a real estate professional’s arsenal? A customer relationship management system. With the power to automate marketing and track a lead lifecycle, the right CRM can supercharge an agent’s success. Not all CRMs are created equal, and not all will work for large and small teams. Our top picks for real estate CRMs are designed for a range of real estate professionals.
It's that time of year again! We just launched the 2016 Real Estate Tech Awards (RETAs)! Our Director of Engagement, Lauren Leal, caught up with one of last years winners for the “Best Real Estate Mobile App”. Hear from Tanner McGraw, Founder and CEO of Apto on what it takes to be a winner! And don’t forget to vote for your favorite leaders and companies in this years RETAS! Voting will close on December 31st!
The real estate industry is witnessing an exciting explosion of technological innovation in everything from property management to back-end office solutions. The start-ups below are in various stages of development, but all are transforming the face of real estate tech.
Thanks to the Internet of Things (IoT), the idea of the smart home is a reality. Remote controlled access and thermostat adjustments are just the beginning of the smart home revolution. Check out the upcoming trends that have us excited about residential real estate
Let’s take a moment to reflect on how far 3D printing has come. First innovated in 1984, today engineers are applying 3D printing on everything from medical devices to jet engines to houses. Yes, houses. Beijing-based Huashang Tengda printed a 4,305 square-foot house in just 45 days.
Need content marketing help? Enter The Real Estate Content Marketing Guidebook, the latest tool that maps how to create a successful strategy to build brands and generate new leads. The process covered in the book will help organically position tech startups and other real estate professionals as thought leaders in their fields. Gain insights from industry leaders and real world examples of content marketing.
Environmentally conscious practices are increasingly important to consumers. When it comes to everything from construction techniques to building management, new technologies are answering their demands. Modern innovations are helping industry professionals produce more efficient spaces that save money. Certain upgrades are paving the way for increasing energy cost savings.
The emerging technology known as blockchain has the potential to revolutionize the real estate industry. A blockchain creates a digital ledger shared amongst a computer network. Whenever an information change is proposed, all the authorized participants run complicated algorithms to verify the data’s legitimacy and approve the proposed transaction. This system allows authorized participants to update the ledger’s data without needing a central verifying authority.
If there’s one thing that today’s real estate agents want, it’s to be on top of the search engine rankings. With the national release of HousesForSale.com, Plano Texas based Houses For Sale, LLC. is helping agents achieve results above that of national portals like Zillow and Realtor.com.
Pokémon GO, a game played by millions of people, has become a key selling point for some real estate professionals. Launched in the United States, the United Kingdom, and now Japan, this crazy game has taken the world by storm. As with other technologies, this game is presenting many possibilities.
Today, unless you are taking advantage of recent technologies to list homes, you are spending too much time, money, and effort. For many years, multiple listing services (MLS) experienced few changes. However, due to growing demand from homeowners, real estate agents, and brokers searching for ways of listing properties that are more efficient, technology is changing the MLS landscape.
It is common for real estate investing to promote different emotions, ranging from pure excitement to full-blown anxiety. When there is a great deal of capital involved, feeling apprehensive is common, especially with issues pertaining to property and tenant management, the quality of a neighborhood, and liquidity.
Every year brings anticipation as to what technological changes will be revealed. This year alone, a number of innovative changes were revealed, each having a direct impact on the real estate industry. For instance, there is virtual reality and new platforms that make it possible to achieve great things in real estate.
The faces of numerous industries have been transformed in recent years by technological innovation. The real estate industry has proven to be no exception, although some sectors have been more reluctant to adapt to changing technology. Forward-thinking brokerages have been quick to realize just how powerful such innovations can be, and are now leveraging new technologies to offer improved customer service and work more efficiently.
In just the last few years, we have witnessed a number of disruptions in the real estate tech field, and the space continues to evolve at a rapid pace. Moving forward, we are likely to see even more disruptions, ranging from the way in which data benefits developers and property owners to how technology sets the stage for more sustainable development and the way in which tech influences buyers. Below, we explore what to expect from real estate tech in the future.
Information technology advances have helped to make a number of industries far more efficient, including the real estate industry. Compared to many other industries, the real estate sector has adopted new technology at a slower pace, but that has gradually changed as the industry has begun to incorporate a number of new tech tools.