Q&A with RealAtom Co-Founder and CEO, Yulia Yaani

Q&A with #RETAS Sponsor and RealAtom Co-Founder and CEO, Yulia Yaani. 


Can you describe your site?

RealAtom.com is a commercial real estate debt platform that helps real estate borrowers generate more loan activity and close deals more efficiently.

 

What problems are you solving for real estate professionals?

We are making it easier for commercial real estate borrowers, lenders, and mortgage brokers to connect and facilitate deals. RealAtom also makes the loan process more efficient with its easy-to-use tools.

 

What is the latest news on your product?

We are seeing a great amount of interest from CRE mortgage brokers in our platform. Brokers view RealAtom as a lead generator. Next month, we are launching a broker directory which will to be able to match borrowers with the most relevant brokers with its rating system.

 

What are your views on the current real estate tech sector?

We can compare commercial real estate lending to the advertising industry before Google: heavily relationship-driven with a major lack of innovation. Tech start-ups have disrupted CRE in property management, leasing, and sales, and we praise those innovators for opening the doors to tech in real estate. Now, RealAtom is the first FinTech platform to revolutionize the $3 trillion CRE lending industry.

 

What are your future plans?

Our goal is to bring ALL commercial real estate lenders to the platform. Most major players have already registered, from large lenders like Chase, Capital One, Berkadia to alternative lenders like Ladder Capital and independent hard-money lenders. We believe that any good loan request should be able to find the right lender – who will actually close on the loan! We hope to to continue expanding our reach in the CRE community and facilitate more deals.


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