The competition is fierce amongst lenders and real estate agents to land and close customers. In the drive to generate leads, lenders and agents tend to "blanket" advertise, or spend money on marketing tactics reaching customers not ready for their services. Talk about wasting money! Stop marketing to owners who aren’t ready to refinance or sell. The solution is ProspectNow, a predictive marketing solution that makes digital marketing more efficient for lenders and agents.
Think about of the number of contacts in your farm. How many do you have? Hundreds? Thousands? How much time would it take to figure out which owners are most likely to refinance soon? To list? It’s a daunting prospect to think about, which is why lenders and agents tend to use the “shotgun” approach to marketing as opposed to a laser focused approach.
ProspectNow targets digital advertising to customers most likely to refinance or list properties during the next twelve months. How does ProspectNow know this? Two steps: first, their intelligent database analyzes the thousands of properties sold every week. Armed with this powerful information, it builds profiles and generates predictive models. Next, their predictive analytic platform scours public domains for building records and uses their models to rank the prospects on the probability they will sell or refinance in the coming year.
This is just the first step. Once the properties most likely to refinance or sell have been identified, ProspectNow can deliver digital advertising directly to the targeted in homeowners. For example, say you are a mortgage lender targeting jumbo loan refinances in Northern California. ProspectNow could identify all homeowners with jumbo loans predicted to refinance in the next 12 months. When the homeowner goes online to browse their favorite websites, they could see your ad that says, "Time to refinance your Northern California jumbo loan?” It is incredibly targeted! The same use case applies to real estate agents-- market for listings or market an existing listing with the same level of precision.
What does this intelligent prospecting and targeted marketing mean for the customer? Higher response rates and ROI on advertising.