As tech advances continue to disrupt the real estate industry, more and more services are now available to help real estate brokers and agents serve their clients even better. Among those services is Placester, which recently announced a significant capital raise. The company brought in $27 million during its Series C round, which included investments from Romulus Capital and New Enterprise Associates. This brings the total amount raised by Placester to $50 million. Placester previously raised $15 million at the beginning of the year, but elected to raise another round before the end of the year after recognizing the potential for rapid growth. That growth is already occurring, with Placester having recently signed RE/MAX and Keller Williams as clients. The company reports that one in five US real estate agents now utilize Placester in order to better connect with clients.
Placester Brings Changes to the Real Estate Industry
While the field of online real estate services is expanding at a rapid rate, what makes Placester unique is the fact that it has worked so diligently to form partnerships with multiple regional listing services across the country. On a regional level, these services are vital in terms of local listing data. Unfortunately, data provided by a local MLS has proven to be essentially restricted in the past, as such services do not communicate with one another. This has made it incredibly difficult to import such data in an effort to make it more readily available.
Placester is revolutionizing the real estate industry by using such data to provide a broad range of services targeted specifically toward real estate agents and brokers. Such services include specialized CRM solutions and marketing automation. Placester also offers basic website marketing services. Surprisingly, many real estate agents do not even have a website. With Placester’s services, agents are able to launch a website in a matter of minutes, significantly broadening the exposure of their property listings.
Placester’s Plans to Scale Growth with New Investment
Until recently, Placester has focused primarily on the provision of basic services, including developing relationships with multiple listing services. Moving forward, the company plans to focus more strongly on the development of mobile apps specifically for real estate agents, while making it easier for agents and buyers to share information. Placester also has plans to work on real estate search services. The latest round of funding will help significantly with the development of such services. Placester also has plans to invest significantly in marketing teams and customer service. The company has already developed a network of more than 570 multiple listing services across the country, representing more than 95 percent of agents across the United States.
Placester has experienced significant growth since raising $5.5 million during a Series A round last year. With the solutions provided by Placester, real estate professionals are able to connect and engage with their clients in a more effective and efficient manner.