Could ListingDoor Spell the End for Real Estate Agents?

In an ever-continuing effort to prove that real estate agents could be superfluous, a new service has entered the world of online real estate services. ListingDoor.com seeks to revolutionize how homeowners sell their homes on their own by providing a full suite of services to make the process easier for a one-time fee. As a result, FSBO sellers are able to market their homes in a competitive manner while avoiding expensive commission fees. In the past, one of the problems that prevented many homeowners from marketing their homes on their own without the help of a real estate agent was a lack of access to marketing tools and information. ListingDoor has changed that by providing step-by-step instruction and tools. By leveraging cutting-edge technology, ListingDoor is giving homeowners the opportunity to sell their homes like a real estate professional, all without any commissions or hidden fees. Consequently, sellers are able to save more of their home's equity.

Homeowners often struggle with setting the right price for their home when trying to sell on their own. So much so that it has become common practice for sellers considering selling on their own to take advantage of the complimentary comparative market analysis offers provided by real estate agents to determine an appropriate list price for their home. ListingDoor provides users with a unique IntelReport that utilizes the same data used by appraisers and real estate agents. As a result, sellers can utilize accurate information, including homes and sales comparable to their own in their neighborhood, to price their homes more easily.

ListingDoor also gives users a robust selection of marketing materials that makes it possible to create flyers and other materials that are customized to the seller's home. The materials are printed and delivered directly to the seller's local FedEx office for maximized convenience.

With more and more buyers beginning the search for their next home online, it has become increasingly important for sellers to ensure they leverage online marketing channels. ListingDoor gives each user a website customized for his or her home as well as a unique Facebook advertising campaign. Listings are also posted on all of the top real estate websites, including Trulia and Zillow.

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Pricing Structure

The service is not free, and fees vary based on the package chosen by the user. A Basic package incurs a one-time fee of $199 and gives users the opportunity to include up to eight photos of their home. Social media promotion is included, but if homeowners want to take advantage of other features, such as a printable brochure PDF, the IntelReport, and Facebook advertising, it will be necessary to upgrade to the standard package at a price of $379. The Deluxe package, priced at $499, includes all of ListingDoor's services, including brochures. Considering the fact that home sellers often pay thousands of dollars in commission fees, ListingDoor's fees could be considered by quite affordable by homeowners who are looking to avoid taking a cut from their equity.