Apto: Multi-Purpose Real Estate CRM System

Apto is a cloud-based, multi-purpose real estate CRM, designed with real estate professionals from all areas of the industry in mind. Whether your area of expertise is in tenant representation, investment sales, or if you’re a member of a general brokerage, Apto CRM provides a range of services that make it flexible enough to meet the needs of all of the above.

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Apto is a very well-rounded CRM, with a laundry list of features. It allows users to track the ownership of different properties, as well as needs tracking – which keeps tabs on who’s already buying and who’s still looking for space. It enables users to keep track of their present and past offers, as well as their commissions, so you know exactly how many dollars are coming in to you (or your team). Apto does not overlook the various components of the business brought about by the new forms of social media, either. Apto helps users incorporate “social intelligence” into their sales process by gathering insights on past/prospective clients from popular social media sites such as Facebook, Twitter and LinkedIn, etc.

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The folks at Apto believe the pricing plan should be as simple as the platform itself, so there is a flat rate of $89 per month, which is billed annually. Aside from being simple, Apto’s foundation is also solid (built on the SalesForce.com platform, the world’s leading CRM). If that fact alone wasn’t enough to convince you of the validity of Apto as a top real estate CRM, its list of current users may be enough to sway you, including industry giants such as Avison Young, Cassidy Turley and Colliers International.  With a list as prestigious as that, Apto is clearly doing something right.